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Primo Angeli: Evolution of a Legendary Designer

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July 12, 2016 – January 29, 2017

Featuring selected works from the 1950s to present, “Primo Angeli: Evolution of a Legendary Designer” explores the legacy of graphic designer Primo Angeli. Based in Northern California since 1959, Angeli has built an international reputation for creating designs with maximum visual impact, emotional appeal and consumer recognition that continue to shape the field of graphic communications today.

A leader in branding, corporate identity, packaging, poster design, product naming and new media, Angeli’s clients have included dozens of household brands, such as DHL, Ben and Jerry’s, Coca-Cola™, Guinness, Intel, Nestlé, Xerox, General Foods, Bank of America, AT&T, Levi Strauss, the Atlanta Olympics, Boudin Bakery and many more.

His work has been exhibited at venues around the world including the Centre Georges Pompidou, Smithsonian Institution and Cooper-Hewitt Museum, among others, as well as featured in industry magazines and books including “Twelve Stories/Designs for Marketing” published by Rockport Press.

To date, his work has been honored with numerous awards, including six CLIO Awards and Gold and Silver Awards from the Art Directors Club of New York, the Western Art Directors Club, the Los Angeles Art Directors Club and the San Francisco Society of Communicating Arts.